The jelly is in the center of the board, whenever you can make a match inside the jelly blocks, do it. Otherwise making matches at the bottom will be effective in creating more matches in the jelly that you need to clear.
• Focus on clearing the jellies.
• If you see a move where the jellies are make it.
• If you don’t create a match at the bottom causing more moves by the jellies.
• Try making vertical and horizontal stripped candies to help eliminate the jellies.
• If possible try to create a color bomb to help you clear jellies with the same color.